New triangular design shaping future air conditioning solutions

Samsung Electronics announced the launch of the new Samsung Air Conditioner (AR09HSSFAWK) engineered to deliver exceptional cooling, comfort and hygienic benefits with a striking triangular design at Samsung Forum 2014 in Malaga, Spain, last month. This innovative design allows for a wider inlet, wider outlet and bigger fans while maintaining a compact exterior profile to enhance the overall air conditioning experience.

Its unique triangular design delivers improved performance by circulating cool air faster, further and wider while Samsung’s Digital Inverter Technology provides significantly greater energy efficiency . In addition, the Virus Doctor and Easy Filter eliminate dust, contaminants, allergens, bacteria and viruses .

“R&D and design play a key role in how we develop our products as we’re always focused on improving our customers’ day to day experience with technology,” said Michael McKechnie, Business Leader for Digital Air Solutions at Samsung Electronics South Africa. “We are relentless in our pursuit of innovation and we are particularly proud of the advanced technology and design of this air conditioner that manages to address the needs of consumers before they are even realised. The unique design and cooling capabilities bring the ultimate in comfort to our customers, while embedded smart features ensure that this is a convenient smart appliance with a long lifespan. That’s the definition of true innovation.”

Design that Changes the Flow
Designed to be exceptionally efficient, its unique triangular design has a wider inlet, wider outlet and a bigger fan to ensure that air is cooled and expelled faster (26%), further (14m metres) and wider (2 x wider) – reaching every corner of a room.

Digital Inverter Technology
The new air conditioner features an energy-efficient Digital Inverter Technology with EER of 10.1. It can maintain the desired temperature without frequently shutting off and on, so it consumes less electricity. The Digital Inverter Technology helps users to stay cool for long periods of time, while using the minimum amount of energy.

The Fast Cool mode allows the air conditioner to cool any room quickly. It then automatically changes the mode to Comfort Cool to maintain the desired temperature. Users won’t feel cold and don’t have to keep manually changing the settings or turning the air conditioner on and off.


Capacity Control for Effective Use of Energy
Energy efficiency is a key purchasing decision for consumers. The Samsung Air Conditioner’s Single User mode uses less compressor capacity, reducing power consumption , while still providing a cool and comfortable environment. This ensures that users won’t have to worry about the electricity bill even as the only person in a room.
Air Quality Designed for the Family
The new Samsung Air Conditioner features Samsung’s exclusive Virus Doctor that keeps families healthy and comfortable through innovative air purifying technology, which neutralises harmful contaminants in the air. Virus Doctor has received various accolades including a 2010 AHR Expo Innovation Award in the indoor air-quality category, a 1st Air Day Minister of the Environmental Award, and the Jang Young Sil Award.

Virus Doctor and Easy Filter eliminates dust, dangerous airborne contaminants and allergens, as well as bacteria and viruses, including the Influenza A and Corona viruses – firstly using a filter and secondly with Virus Doctor. The Easy Filter is located outside, on the top, for easy maintenance.
*Tested in Kitasato Environmental Science Center (Japan) & Yonsei Univ.(Korea) / Korea test lab(FITI/KEMTI) and Japan test lab(ITEA).
Effective on 4 viruses, including Subtype H1N1, and certain bacteria. Data has been measured under specific testing conditions and may differ based on environmental factors.

Stylish and Smart
The pure Crystal Gloss™ finish and uniquely curved design of the Samsung Air Conditioner deliver a premium look. Like aerodynamic, high performance sports cars, every aspect of its streamlined body is encased in dual-injected, transparent material for an elegant finish that blends seamlessly into any modern household.

Using an application on a smartphone the Smart Wi-Fi function lets users remotely control the settings of the Samsung Air Conditioner to schedule its operation. In any location with a wireless network, users can instantly turn it on and off, select the operating mode and temperature. Additionally, the air conditioner is able to communicate operational time and electricity usage as well as providing filter cleaning reminders. The unit even remembers preferred operational settings and cooling preferences.

Smart Monitoring for Maximum Convenience
The Smart Installation is a self-diagnosis feature that ensures the air conditioner is installed perfectly by the service engineer. It automatically checks for installation faults that can cause problems when using the air conditioner.

The Smart Check automatic error-monitoring system detects and diagnoses problems and provides easy troubleshooting solutions using a smartphone application , saving users time and preventing unnecessary costs prior to a service callout.

*The availability of each service may differ by country.
*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.