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Johannesburg Most Popular Destination in Africa - MasterCard Index

Thursday, June 06, 2013

According to the third annual MasterCard Global Destination Cities Index, Johannesburg is most popular destination in Africa, with a projected 2.54 million international visitors expected to visit the city in 2013.



Johannesburg also comes out tops in Africa in terms of international visitor spending, with US$2.7 billion estimated to be injected into the city during 2013, a slight increase (1%) on 2012’s expenditure. The top three cities from which most visitors to Johannesburg originate are London (299,000 people), Frankfurt (187,000 people), and Dubai (157,000 people), with all of these expected to grow in 2013. The number of visitors from London is expected to increase by 5.6%, followed by those from Frankfurt (4.5%), and Dubai (2.4%).

Durban, while only ranked 12th in Africa, is the second fastest growing African city in 2013 – behind Dakar - in terms of international visitors, with a projected 26% growth in 2013.

Johannesburg Most Popular Destination in Africa - MasterCard Index


Cape Town is the only African city that is expected to see a decline in both international visitors and expenditure. Four of the top five outbound destinations for Johannesburg travelers are within Africa. Maputo and Harare top the list; London comes in third, followed by Lagos and Windhoek.

Johannesburg Most Popular Destination in Africa - MasterCard Index


 

Dubai has retained the number one rank in the top 10 destination cities in international visitor arrivals in the Middle East and Africa region.  One striking feature in the top 10 is how far ahead Dubai is  from the rest.

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Johannesburg Most Popular Destination in Africa - MasterCard Index


 

New York has retained its top rank in the world in 2013 with an estimated US $18.59 billion.

Johannesburg Most Popular Destination in Africa - MasterCard Index


Bangkok is the top 2013 destination city by international visitor arrivals.  While surpassing 2012 leader London by the slim margin, Bangkok  demonstrated growth rates of better than 18 percent in 2011 and 2012, with a further 9.8 percent growth in 2013.

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The top destination city by international visitor arrivals in 2013: 

  1. Bangkok

  2. London

  3. Paris

  4. Singapore

  5. New York

  6. Istanbul

  7. Dubai

  8. Kuala Lumpur

  9. Hong Kong

  10. Barcelona

  11. Seoul

  12. Milan

  13. Rome

  14. Shanghai

  15. Amsterdam

  16. Tokyo

  17. Vienna

  18. Taipei

  19. Riyadh

  20. Los Angeles


Source: MasterCard Global Destination Cities Index

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